In my adventures as a London PR photographer I’ve picked up a diverse range of clients, from global megacorps like Virgin and PepsiCo, to smaller companies like SFG Club in London (it stands for ‘Social Fun & Games). One of their venues is the spectacularly entertaining Roof East in Stratford, east London, and they commissioned me to shoot new PR images showcasing their many, many food, drink, and gaming attractions.

Roof East is basically the entire rooftop of the Stratford shopping centre carpark, converted to accommodate two bars, several food stalls, half a dozen gaming areas, and even a rooftop cinema. I’m based on the opposite side of London in Kingston upon Thames so I only get to go there when I’m shooting for them, but whenever I do I lament not living closer. I’d be down there a lot more often if I did, especially to eat – their foods stalls are fantastic.

The PR photography I’ve made for Roof East are used primarily on their website and their social media, where they use images to promote upcoming events and offers, or just as general ‘stock’ images throughout the year. They’ve also made their way into the usual London culture blogs, such as Secret London and Time Out London.

Here’s a selection of my favourite Roof East PR photography from the last couple of years. You can find more of my London PR photography work over here, and you can get in touch here for a personal quote.