This was a launch party for a Vu From The Tower, a bar in the Tower Hotel near Tower Bridge in London. They invited influencers, media, and industry colleagues to enjoy an evening of cocktails and delicious bar snacks, and I was commissioned to capture the atmosphere and the space for the records and marketing.
The brief: to capture the vibe of an evening in Vu From The Tower. I started with shots of the space, action shots of the bar staff preparing drinks, branding details, closeups of the food and drink, shots depicting the spectacular view of Tower Bridge, and tons of photos of people having a great time at the bar. The goal was to post about the party in the days following the launch, and to have plenty of general marketing material to use across their website, press releases, and social media.
The shoot: four hours from the start of the party, through sunset, and into the evening as the vibe changed. Shot on two cameras, then edited and delivered in full as a gallery of downloadable high res JPGs the next day.
